Exhibition Design
MATECIA New Delhi: Exhibition Stall Design for Building Material & Interior Brands
7 min read · August 2026
MATECIA brings exhibitors and sponsors in the Building Material and Interior Products industry face-to-face with architects, interior retailers, designers, distributors, agents, builders, and project consultants at the newly built IICC (Yashobhoomi Convention Centre) in New Delhi. For brands selling tactile, specification-driven products, the stall itself becomes the strongest sales tool on the floor — materials, finishes, and lighting need to be shown, not just described.
About MATECIA
- Venue: IICC – Yashobhoomi Convention Centre, New Delhi.
- Audience: Architects, interior retailers and designers, distributors and agents, builders, government agencies, and project consultants.
Designing for a Specification-Driven Audience
Architects and project consultants buy on material quality and finish detail, which means stall design has to do double duty as a product showcase. Our booth design team builds material walls, finish samples, and lighting schemes that let visitors touch and compare products the way they would in a showroom, not a generic exhibition pavilion.
Fabrication for Heavy Material Displays
Stone, tile, laminate, and hardware displays add real load and weight considerations that standard booth shells aren't built for. Our fabrication team engineers display walls and fixtures rated for the materials you're showing, and our installation & dismantling crews handle the heavier build-up that interior-products stalls typically require.
Why ASR Creations for IICC Yashobhoomi
As a newer venue, IICC comes with its own logistics and dock-access protocols that first-time exhibitors often underestimate. With 15+ years and 500+ project pan-India experience, our project management and logistics teams handle venue coordination end-to-end so your team can focus on the show, not the paperwork. For brands targeting builders and developers specifically, we also bring real estate sector experience to the table.
Frequently Asked Questions
Can ASR Creations design stalls that showcase heavy materials like stone or tile?
Yes — we engineer display walls and fixtures specifically rated for the weight and mounting needs of stone, tile, laminate, and hardware samples, so your display stays safe and showroom-quality through the event.
Is IICC Yashobhoomi a new venue for ASR Creations?
We have pan-India fabrication and installation experience across major and emerging exhibition venues, and we coordinate directly with venue management to handle any new-venue logistics smoothly.
How early should I book a stall contractor for MATECIA?
We recommend reaching out 2-3 months before the show, especially if your stall involves custom material displays or specification samples that need extra fabrication lead time.