Exhibition Design
IISGS – SPORT INDIA: Exhibition Stall Design for Sporting Goods & Sports Fashion Brands
6 min read · August 2026
IISGS – SPORT INDIA is an international exhibition on sporting goods, accessories, equipment, sports fashion and allied industries, held at Pragati Maidan, New Delhi. As a combined B2B and B2C platform, it draws both trade buyers and consumer footfall, giving national and international sporting goods manufacturers a chance to showcase products to two distinct audiences under one roof.
About IISGS – SPORT INDIA
- Venue: Pragati Maidan, New Delhi.
- Audience: Sporting goods manufacturers, sports fashion brands, distributors, retailers and consumer visitors.
Designing for a Dual B2B/B2C Audience
A stall that works for trade buyers and walk-in consumers needs layered design — open, browsable space for general footfall plus a defined zone for serious buyer conversations. Our booth design team plans this split deliberately rather than treating it as an afterthought.
Demo Space for Equipment and Apparel
Sporting goods sell through hands-on interaction. Our fabrication team builds in try-out zones, equipment mounts and apparel displays so visitors can engage with products directly on the stall.
How ASR Creations Supports IISGS Exhibitors
With pan-India experience across consumer-facing and B2B trade shows alike, we handle design through installation & dismantling, so sporting goods brands can focus on engaging both buyer types on the floor.
Frequently Asked Questions
Can ASR Creations design a stall that works for both trade buyers and general consumers?
Yes — we routinely design layered layouts with open browsing space for consumer footfall and a separate area suited to focused B2B buyer meetings.
Do you build interactive or demo zones for sporting equipment?
Yes — our fabrication team can incorporate try-out areas, equipment mounts and apparel display fixtures into the stall design.
How early should sporting goods exhibitors finalise their stall design for IISGS?
6-8 weeks ahead is a good window, especially if the stall includes custom demo or try-out fixtures.